Major Canadian retailer AXE Music’s annual "AXEtremefest"
High School Band Showcase recently came to a close for 2006 and
was, once again, a resounding success.
This year’s
AXEtremefest Tour reached High
Schools in every corner of Alberta, and featured hundreds of
aspiring young musicians playing for thousands of their peers,
teachers and families. Equipment from tour sponsors
EV and Midas ensured everyone
sounded their best. Professional sound and lighting technicians
were also on hand to help the artists get the best out of
themselves and the equipment.
Each school is free to use the
AXEtremefest event in whichever
way they see fit: some schools organize a "Battle of the Bands",
some use it simply as a showcase for local talent, and others
use the event for fundraising for school and/or charitable
purposes. One thing stays the same: the equipment, travel and
crew is supplied at no charge to the school by AXE Music.
"Each and every year, the students and staff involved with this
event are completely blown away with the gear that we bring to
these events, and 2006 was definitely no exception," commented
Rod Harder, Marketing Manger with AXE Music. "This year's tour
featured TWO complete traveling productions--including two
separate crews--with premium sound, lighting and backline gear
worth nearly half a million dollars. Everything was supplied by
AXE Music at no cost to the schools involved. This incredible
experience is made a reality thanks in no small part to the
vision and involvement of the equipment sponsors for 2006,
including
Telex Communications / Electro-Voice,
who helped supply much of the FOH audio. This included Midas
Venice consoles,
Electro-Voice Xi and MTL series
PA enclosures as well as P3000 series power amplifiers, Dx
series processors, and SxA250 powered enclosures for stage
monitoring.
Check out the PHOTOS from AXETREME FEST
2006 HERE...
"Bringing gear like
this to a high school concert is something many of the students
talk about for months after the show,” Harder continued. “The
'thank-yous' are plentiful, and many of these aspiring musicians
become interested in pro audio and visit
www.axemusic.com to buy the
same products they were able to use live at
AXEtremefest. On any given
weekend, there are hundreds of young musicians across Alberta
practicing their hearts out with SxA250 speakers powering their
rehearsal PA systems – PA systems that they bought from
axemusic.com after using them
live at
AXEtremefest over the past 3
years. They know they sound great and they know they're
reliable—that’s why we use them every year. This is why, when
people ask us 'Who brings a Midas console to a High School?' the
answer is WE DO! With the help of Telex/EV we let the young
stars of tomorrow be their best by bringing our best. It's a
simple idea that really works. Letting young artists 'test
drive' the best gear available means that when they need
equipment they will often ask for the product(s) that they were
able to use at
AXEtremefest, creating loyal
customers for life."
AXEtremefest is not only offers
young musicians a chance to perform on a professional
concert-ready PA with top line gear, it also gives them the
opportunity to see what goes into making an event like this a
reality. All the students from the participating schools get
involved in the set-up and tear down of each event as well,
helping the AXE crew when needed, so it’s not just the next
generation of rockstars that are involved, but also the future
sound and lighting engineers of tomorrow. This hands-on approach
to making each show happen gives the students an investment in
making the show their own, and the AXE sound and lighting crew
take every opportunity to share their knowledge and experience
with the students, and make them a crucial part of the success
of each and every show. Telex Communications is proud to be a
sponsor of the
AXEtremefest tour and
congratulates AXE Music on another outstanding year!
View the original article HERE...
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